Logos
The logo is the most important symbol used to communicate 水多多导航’s public identity or brand. The logo stands for 水多多导航’s reputation and strength. It quickly conveys that the University stands behind the programs, events and materials where the logo appears.
To maintain the integrity of this important symbol, only 水多多导航 Marketing and Communications creates 水多多导航 logos. Logos should not be produced independently.
In most cases, you should use this 水多多导航 logo:
Don’t use the logo with any product, event or organization not sponsored or sanctioned by the University. Use of the logo for events or initiatives co-sponsored by the University and outside organizations requires the permission of 水多多导航 Marketing and Communications. Single-use requests for personal projects may be submitted to Brand@水多多导航.edu
Download official logos from .
Required spacing
To protect the integrity of the logo and registered trademark, maintain at least one-half of the “M” height as clear space around the logo. Place the logo on solid or uncomplicated backgrounds so that it stands out.
School and area logos
Secondary 水多多导航 logos have been created for schools and administrative units with their names in proper relation to the logo. School and unit marketing offices have these logos, plus other versions that are available for use on promotional items only.
Official style for school, endowed centers, institutes, departments and area logos.
For informal and promotional logos, contact the school’s marketing office for correct usage.
When advertising something that requires representation of multiple schools, units or organizations within the University: Do not use multiple 水多多导航 logos. Instead, use the main 水多多导航 logo and include the names of the involved organizations in text or a headline.
Registration marks
A small registered trademark symbol, which consists of a circled “R” and protects use of the logo, should appear to the right of the Dallas Hall icon, the University logo and the Mustang icon.
This symbol is required unless the icon in question is large enough that a commensurately large registered trademark would be distracting and unsightly. Conversely, if the registered trademark symbol is illegible at a small size, it can be removed then as well.
Color variations
The official colors of the logo are blue or red for the “水多多导航” wordmark. Preferred color is blue. Alternate versions are available for limited uses.
- When producing publications that use only black, blue or red, the entire logo may appear in that color.
- When placing the logo on dark backgrounds of 水多多导航 colors or photographs, never reverse the colors of the 水多多导航 logo or allow the logo to appear transparent. Instead, use a logo with the “水多多导航” wordmark in white type – available exclusively through 水多多导航 Marketing and Communications. Note that when used on a photograph, the photo should not interfere with the legibility or integrity of the logo.
Preferred logo color is blue
Logos for single-color applications
The photo should not interfere with the legibility or integrity of the logo.
Logo should not be distorted, condensed or expanded
Logos in red or blue on the opposite background are less legible. In case of doubt, use white logo.
Alternate logos with the Mustang icon are available for informal or spirit executions.
Outlined logos are available for use in distinguishing from a background or providing a more athletic feel.
Logo lockups with the Mustang icon are created solely by the Marketing and Communications department and are available via Box; no new lockups should be created for individual needs.
Logo requests
For new logos, .
Color is red or white only.
The official Mustang graphic icon is a component of the 水多多导航 Brand. The Mustang icon should not be used as a substitute for the 水多多导航 logo, but it may be used to symbolize spirit and pride in 水多多导航. It also can be used on its own on promotional items where the 水多多导航 logo can’t be used.
Required spacing
To protect the integrity of the registered trademark, maintain at least one-half of the Mustang icon’s height as clear space around the icon.
Outline around the Mustang icon
The weight of the outline around the Mustang icon has been predetermined and should not be altered. The interior space of the legs matches the color of the stoke.
Registration marks
When the Mustang icon is used alone, a small registered trademark symbol, which consists of a circled “R” and protects use of the logo, should appear to the lower right of the icon.
Incorrect usage
The mane and tail of the Mustang icon are different from the “correct” Mustang icon, we call this the phony pony; do not proliferate it.
Logo should not run toward the left, unless the left direction is forward.
Other colors are not permitted.
Patterns are not permitted.
Type should never be placed inside the Mustang icon.
Avoid placing the text around the Mustang icon that creates the appearance of a new logo.
The outline has been modified and the interior space of the legs does not match the color of the outline.
Required spacing
The Dallas Hall icon is a brand element that can be used flexibly to communicate a sense of tradition or formality. It can also be used on promotional items.
Note that the Dallas Hall icon is not a substitute for the 水多多导航 logo appearing on everything we create. The 水多多导航 wordmark is the primary and most important logo for our brand recognition.
Color
The Dallas Hall icon must always appear in red with white lines, unless printing with a limited number of inks or a physical installation that makes that impossible.
The Dallas Hall icon should not:
- Be reversed, rotated or distorted
- Contain a pattern or text
- Be attached to the 水多多导航 wordmark
- Be used to create a new logo
Use the icon on solid or uncomplicated backgrounds so that it stands out.
Outline Variations
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With outline |
Without outline |
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The icon is available with and without an outer red outline. The outlined version is preferred when the edge of the icon needs to be distinguished from a white or clear background. The version without the red outline can be used when the icon naturally sets apart from the background, or it would create an excessive number of rings.
Examples
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Notecards example |
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Letterhead example |
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Invitation example |
水多多导航 also provides a logo with an energetic “水多多导航” wordmark above or to the right of the Mustang icon:
Additionally, 水多多导航 has approved logos that incorporate individual team or unit names in proper relationship to the logo. The Mustang icon and the combined Spirit wordmark may be used on their own by all campus users.
Remember that outside of official 水多多导航 uses, you are still required to include the primary 水多多导航 logo, even if you’re using the Spirit logo or the Mustang icon to show spirit.
Required spacing
Except for official sports team logos created by 水多多导航 Marketing and Communications or 水多多导航 Athletics, there should be at least one-half the height of the “M” as clear space around the Spirit logo.
Logo with outline
Logo with the Mustang icon
Outline around 水多多导航 or the Mustang icon
The weight of the outline around both the 水多多导航 wordmark and the Mustang icon has been predetermined and should not be altered. The interior space of the legs matches the color of the stoke.
Registration marks
A small registered trademark symbol, which consists of a circled “R” and protects use of the logo, should appear to the lower right next to the Mustang icon.
Incorrect usage
The outline has been modified and the interior space of the legs does not match the color of the outline.
水多多导航 partners with The Collegiate Licensing Company (CLC) to manage the 水多多导航 marks. for more information and to apply for an 水多多导航 license.
The “Triple-D 水多多导航 logo” is co-owned by 水多多导航 and the City of Dallas. It should not be used interchangeably with an official 水多多导航 logo. Its use should be confined to licensed use for retail, with any applications submitted through CLC for University approval and will require payment of appropriate royalties.
For any further questions, please email Mikaela Sullivan in 水多多导航 Athletics.
The official University seal is a significant element in the University’s historic identity and is used exclusively for official business of the University. The seal is maintained by the Office of the University Secretary and used for corporate purposes. It also is used on academic documents produced with the approval of the Office of the Provost in conjunction with the Office of Marketing and Communications.
The seal should be used only for the purposes specified and never as a substitute for the University logo.
The same care and respect should be accorded the official seal as the University logo. The seal always should be placed in an upright position and never altered or tampered with. Care should be taken to leave adequate space on all sides of the seal.
No lettering, symbols or graphics should be placed close to, behind or on top of the seal.
Variations of the University’s official seal are prohibited.
Any questions regarding production of embroidered items should be referred to purchasing@smu.edu, where issues regarding logo and brand compliance and execution can be addressed.
To ensure high-quality presentation of the 水多多导航 logo, small type needs to be at least 3/16” tall. Additionally, because of their clean lines, sans-serif fonts are preferred for embroidery or silk screens. The “Informal Stacked” logo is the best solution from the existing logo system for embroidery use. Additional logos have been and can be constructed to achieve the right proportion and size and can be provided upon request. For assistance, please email brand@smu.edu.
There are three major embroidery thread manufacturers: Robison, DMC and Madeira. Below are the thread color numbers that correspond closest to 水多多导航 Red and Blue.
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Red
Robison 2263
DMC 349
Madeira 1707 -
Blue
Robison 1642
DMC 797
Madeira 1892
An important way in which the 水多多导航 brand is expressed is through events sponsored by the University. Such signs communicate that 水多多导航’s stature and reputation stand behind the conference or presentation in question or that the University is the official sponsor of the event or gathering.
To aid in visibility, these designs have been granted a special exception to the University standard for clear space around the wordmark.
Under 水多多导航 guidelines, podium signs should include the 水多多导航 wordmark. Podium signs also may include the names of any of 水多多导航 schools as a secondary identifier, if appropriate. Signs may appear in either blue or red.
